February is the month of love! At least that is what retailers tell us as we walk the aisles and see nothing but a sea of red and pink cookies, candies, flowers, cards, and gifts created to help us celebrate the “holiday” and remind us to show our “love” to those who mean the most to us.
The origins of Valentine’s Day are made of both myth and legend, dating back to days of ancient Rome. By the middle of the 18th century it had evolved to a day to send small notes and tokens of affection to lovers and friends. Today, thanks to the printing press and mass production, Valentine’s Day is now the second largest card sending holiday of the year according to the Greeting Card Association with an estimated one billion cards each year (second to Christmas with 2.8 billion cards sent).
Valentine’s Day did not originate as a “holiday” just for lovers, so why not embrace some of its history and come up with your own unique twist in the office? Have fun with the theme and tie it into your mission statement or business strategy to show how much you love your business and your employees.
Here are some ideas:
- Love your customers! How often do you tell your customers you love doing business with them? Create a mail/e-mail campaign with a simple message. You can do this without being “cheesy” and can even get your employees involved. You might be surprised at their creativity! I’ll bet your customers don’t get Valentine’s Day cards from their other business partners!
- Come up with an incentive for your staff to increase the level of service, or a contest to tell your customers how much you love them. Offer a gift – or Valentine – to the winner!
- Decorate your office, where appropriate, and have a Valentine’s Day celebration with your staff to show how much you love having them as employees. This can be as simple as decorated cookies, a cake for everyone on a snowy afternoon, or bagels in the morning to show a little extra “love.”
The idea can be simple or corny. It really depends upon your business and staff. The point is to have fun! Take the concept and turn it into a way to show appreciation. I’ll never forget the first time I heard someone tell me they appreciated my business at Celebrity Staff. It was sincere and made me feel good about our relationship. When is the last time you made that impression?
Patty North, CPC, Celebrity Staff Regional Manager
About the Author, Patty North
As the regional manager of Celebrity Staff, a leading staffing and recruitment firm, Patty North has assisted organizations across a four-state region with the development and implementation of best practice strategies in the areas of talent acquisition and talent management. Her collective insight and expertise on workforce planning, garnered from her 15 years in the staffing industry, has enabled clients ranging from small businesses to Fortune 500 corporations to improve performance and gain a competitive advantage in their respective markets. Celebrity Staff is based in Omaha, Nebraska with offices located in Lincoln, Nebraska and Kansas City, Missouri.