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Why do People Work For You?

Celebrity Staff and C&A Industries received notification that we have been selected as one the “Best Places to Work” in Omaha, Neb. for the fourth year in a row. This is an honor to win once, let alone four years running! 

In my 17 years at C&A, I have witnessed tremendous growth and change. We have grown from a small company of less than 50 people to a mid-sized firm of almost 500. In the late 90s we were growing at such a rapid pace that it was hard to slow down and establish the infrastructure that has now made us a “great place to work.” The drastically low unemployment rate and high demand for employees in that time meant that our first priority was taking care of the “customer” and it wasn’t until the market stabilized a bit after the turn of the century that we had an opportunity to look at our internal customers — our employees. 

We surveyed our employees to find out what was on the minds of our people and what they wanted from the organization. We learned we weren’t doing a very good job of communicating even the simplest of things, so we established an internal website to keep employees abreast of company news and how to sign up for special events. Our CEO began to hold quarterly meetings to share company performance information with every employee to keep staff “in the know” and more at ease as we weathered this rough economy.  A Wellness Committee was started, training opportunities were enhanced to include “on demand” style learning at your desk, and employee focused events helped people feel like they were part of something bigger than just working for a company. They became part of our family! We’ve come a long way during my career at C&A!

Have you asked yourself why people work for your organization? As the unemployment rate drops, the economy recovers, and our need to hire talented people increases, are you ready to share with someone why they should work for you? Top organizations, regardless of industry, size, or market, need to be ready to share its “story.” Your story helps a potential hire and your current employees connect, engage, and accept your offer to join your team. Your story doesn’t have to be big or elaborate. It can be the story of your beginnings, why you personally started or joined the business, what keeps you excited about your company, future plans, and things you do to make your company a great place to work. 

Why do people work for you? If you are a manager and you don’t know — ask around! Why do people choose to work at your organization? You will either discover a story to share, or uncover opportunities to improve.  Either way, it is a question worth asking.


Patty North, Celebrity Staff Regional Manager, CPC

Patty North, Celebrity Staff Regional Manager, CPC

About the Author Patty North, CPC, SPHR, Celebrity Staff Regional Manager
As the regional manager of Celebrity Staff, a leading staffing and recruitment firm, Patty North has assisted organizations across a four-state region with the development and implementation of best practice strategies in the areas of talent acquisition and talent management. Her collective insight and expertise on workforce planning, garnered from her 16 years in the staffing industry, has enabled clients ranging from small businesses to Fortune 500 corporations to improve performance and gain a competitive advantage in their respective markets. Celebrity Staff is based in Omaha, Nebraska with offices located in Lincoln, Nebraska and Kansas City, Missouri.

In addition, Patty is a Certified Personnel Consultant has her Senior Professional in Human Resources Certification. She has a Bachelor of Sciences in Human Resources and Family Sciences.


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