Imagine this scenario: You interview a great candidate for an important opening in your company. The interview goes well and you are sure they will be a great fit. You make them a competitive offer and you think it is merely an afterthought that they will accept. Then you get the call. “Thank you for considering me for this position, but I have accepted another offer.” Wait, what just happened? Another offer? How could this happen? Do they not know how great this company is and how much we have to offer our employees? Chances are, they don’t. More than likely they accepted the other offer because the company painted a better picture of their great culture and why their employees WANT to work there. The candidate was able to envision themselves in that role.
In this market, candidates are often times receiving multiple offers. Quality candidates are finding themselves in a position where they must decide which opportunity will be the best for them and their future. Compensation is not even close to the top of the list. Candidates are looking for fulfilling job duties, recognition for a job well done, and a positive work environment. The next time you are in an interview with a great candidate, consider your answers to these questions that candidates want to know:
1. Why do I want to work here? 2. Why did you choose this company? 3. What has made you stay? 4. What does a day in the life of an employee look like? 5. What are your expectations of the employee in their first year?
I would also suggest giving candidates a tour so they can see a snapshot of what they can expect working for you. Telling them all of these things is great, but nothing is better than showing them all the smiling faces of people enjoying their job. In a candidate-driven job market, it is important to sell the candidate on why they want to work there. If you get them to envision themselves at that desk as an asset to your team, you win. Make ’em an offer they can’t refuse!
Brandon Neal Brandon has been with Celebrity Staff since December of 2014. He enjoys checking in with candidates after they have started their new job and hearing how happy they are in their new role. Prior to Celebrity, Brandon spent three years in lawn care management. He was also a member of the Armed Forces for five years. He is originally from Fulton, KY and moved to Omaha in 2002 as a member of the US Air Force. He lives with his wife, Stephanie, and their two daughters, Avery and Mallory. He enjoys spending time with his two little girls and he is an avid dart player and golfer.