First Impressions

First impressions are everything. Whether it’s a date or an interview, how you come across in the first few minutes of your interaction will most likely determine your future relationship. For candidates who are job seeking, they spend hours of time going over their resume to make sure it says exactly what they want it to say about them. They focus on their attire – finding the perfect “interview outfit” can be a process. Candidates also spend time going over potential interview questions and rehearsing the ideal answers. As an employer, are you investing the same amount of time to make sure your first impression to candidates is accurate? Is your first impression drawing candidates to you or away from you?

Continue reading »

Never Underestimate First Impressions

One of my favorite recent commercials, a true piece of marketing genius, is the popular “talking stain” commercial advertising Tide’s stain-removal prowess. It features a man engaged in a job interview who is sporting a coffee stain on his very white dress shirt. The stain is so large and obvious that it distracts the interviewer to the point where all of his words sound like babble.

Continue reading »