Never Underestimate First Impressions

One of my favorite recent commercials, a true piece of marketing genius, is the popular “talking stain” commercial advertising Tide’s stain-removal prowess. It features a man engaged in a job interview who is sporting a coffee stain on his very white dress shirt. The stain is so large and obvious that it distracts the interviewer to the point where all of his words sound like babble.

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